The PEORIA Project

People have measured the polls.

People have measured the fundraising figures.

But no one has measured the words and messages candidates use… until now.

The Graduate School of Political Management has launched the Public Echoes Of Rhetoric In America (PEORIA) Project, which seeks to quantify how voters react to campaign messages.

Through the PEORIA Project, the public will learn, for the first time, the main channels through which presidential aspirants’ messages reach the electorate; how those messages are being received and passed on through individuals’ personal networks; and who is getting the most “mainstream” and “social” media traction. 

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PEORIA Project Rhetorical Recaps

GSPM Associate Professor and Research Director Michael Cornfield breaks down the relevant themes and messages from each stage of the 2016 presidential race. View every recap here.

PEORIA Project Reports

PEORIA Project 2.1: Unclosed Deals

Presumptive Democratic and Republican presidential nominees Hillary Clinton and Donald Trump have not yet staked a claim to the online supporters of their felled opponents according to a new Public Echoes Of Rhetoric In America (PEORIA) Project report.

Read the full press release.

Read and download the full report.

See the embeddable data visualizations (via Slideshare).

PEORIA Project 2.0: #WeCouldHaveSeenThemComing

Closer scrutiny of data from the social network Twitter would have helped to diagnose and predict the rise of the two outsider candidates in the 2016 presidential election, businessman Donald Trump and Vermont Senator Bernie Sanders, according to a new Public Echoes Of Rhetoric In America (PEORIA) Project report.

Read the full press release.

Read and download the full report

See the data visualizations. See the embeddable data visualizations (via Slideshare).

Fifth Report: The Year in Echoes

The fifth edition of the PEORIA Project, "The Year in Echoes" looks back at the year in political conversations and seeks to find the winners and losers in the battle to get campaign messages heard and echoed by the general public. This report includes all social and mainstream media conversations of the 2016 election from March 15, 2015 to January 17, 2016.

Read the full press release.

See the embeddable data visualizations (via Slideshare). See the data visualizations (with notes).

Fourth Report: Kasich Rising

The fourth edition of the PEORIA Project, "Kasich Rising," focuses on the ways in which lower-tier candidates are getting out their message and gaining traction through social media. This report contains data from the CNN Democratic and CNBC Republican debates and includes analysis on how aspirants are leveraging the large volume of social chatter around those events to their advantage. 

Read the full press release.

Read the full analysis from GSPM Associate Professors Michael Cornfield and Lara Brown.

See the embeddable data visualizations (via Slideshare). See the data visualisations (with notes). 

Third Report: The GOP Debates Begin

Following public echoes of campaigning messaging over the past two pivotal months, our third edition, "The GOP Debates Begin: The Presidential Campaign Conversation, Late Summer 2015," shows patterns in the number of mentions and share of voice among the presidential candidates, by party, before and after the FOX and CNN debates.

Read the full press release.

Read the full analysis from GSPM Associate Professors Lara Brown and Michael Cornfield.

See the embeddable data visualizations (via Slideshare). See the data visualizations (PDF).

Second Report: The Talk About Trump

Building off of our first PEORIA Project report, our second edition "The Talk About Trump" covers the ways in which boisterous businessman Donald Trump has impacted the presidential race. Not only has he turned up the volume; he's also managed to change the topic of conversation. 

Read the full press release.

Read the full analysis from Cornfield and Brown.

See the embeddable data visualizations (via Slideshare). See the data visualizations (with notes).

Read the full analysis of all the candidates' presidential announcements. See the data visualizations

First Report: Unveiling The PEORIA Project

Using Zignal Labs' realtime, cross media story tracking platform, GSPM Associate Professors Lara Brown and Michael Cornfield have tracked, measured, and analyzed more than 10.3 million mentions of the presidential aspirants in news and social media. This report shows which political brands are catching on, and which are catching flak, making the oft-mentioned "invisible primary" more discernable. 

Read the full press release.

Read the full analysis from Cornfield and Brown.

See the embeddable data visualizations (via Slideshare). See the data visualizations (with notes).