Research

Global Center for Political Management

GSPM's Research Hub

The Graduate School of Political Management seeks to determine how today’s campaigns, candidates, and causes are succeeding in advancing their mission. Our applied politics, advocacy, and communications research, conducted in conjunction with strategic partners in the arena, is set to serve as benchmarks for the political and advocacy campaigns of the future.


Meet Our Experts

Our full-time faculty are seasoned researchers studying the latest tools, techniques, and strategies that are making an impact in the fields of politics, communications, and advocacy. They've also spent time in politics as Congressional staffers, White House appointees, lobbyists, and campaign professionals. 

Lara Brown

GSPM Director Lara Brown

Research Interests: Presidential Campaigns, American Politics, Campaigns and Elections, Political Scandals

 

Natalia Dinello

Global Residency Director Natalia Dinello

Research Interests: Global Politics, Multilateral Organizations, Intergovernmental Relations, Eastern European/Russian Politics

Matt Dallek

Professor Matt Dallek

Research Interests: Presidential History, Homeland Security Politics, Republican Party Politics, Congress 

 


Our Research Projects

PEORIA Project

The Graduate School of Political Management’s PEORIA Project seeks to quantify how voters react to campaign messages. Working with several data partners, GSPM researchers are discovering how messages reach the electorate; how those messages are being received and passed on through individuals’ personal networks; and who is getting the most “mainstream” and “social” media traction and converting it to action.

View the project

Battleground Poll

The George Washington University’s Battleground Poll is a nationally recognized series of surveys conducted by Republican pollster Ed Goeas and Democratic pollster Celinda Lake. GSPM serves as the home for the project and also provides valuable insight into survey development and dissemination.

See the poll results

Society of Presidential Pollsters

From FDR to Barack Obama, Presidents of the United States have established unique and private relationships with their pollsters. The Society seeks to archive and examine the role public opinion plays in shaping decision-making strategy in the White House.

Discover the society

The Shenkman Initiative: Applying Big Data for Political Success

The latest innovation to enter the campaign manager’s tool chest is “big data,” the computational and analytic processes keyed to large quantities of information about citizens. This initiative sought to research and teach how to use big data to spur collaborative action and make democracy work.

Explore the initiative 

GSPM Student Working Papers

Graduate School of Political Management professors and researchers are constantly developing projects that locate and refine best practices in applied politics, communications, and advocacy. 

See the working papers


Selected Research and Publications

In addition to our research projects, our Global Center for Political Engagement serves as a repository of valuable data, host for important speakers, and provider of opportunities for students to learn from experts in the field. Below is a selection of published works from our faculty. 

 

Campaigning for President

Campaigning for President 2016: Strategy and Tactics

Dr. Lara Brown and Professor Emeritus Dennis Johnson edited an examination of the 2016 presidential campaign by experts in the field.