Today’s leading PR practitioners employ more than traditional methods in the new media world. Online communication, viral marketing, and wireless technology have forever changed how information is shared.
We deliver an award-winning comprehensive strategic public relations education that reflects the ever-changing communications landscape. Our students develop a usable portfolio and master the skills needed to become a leading PR professional.
Upon the completion of the Masters in SPR, students will have obtained an enhanced understanding and skills in:
1. Fundamentals of effective, strategic communications
2. Best practices for writing, media relations and strategic communications (planning and implementation)
3. Leadership in strategic public relations on a sound ethical and financial basis
4. Working with management and staff/vendors to develop and manage the implementation of effective communications strategies.