Keep Pace with an Advancing Industry
Ketchum President and CEO Barri Rafferty holds a GSPM MasterClass
Today’s leading PR practitioners employ more than traditional methods in the new media world. Online communication, viral marketing, and wireless technology have forever changed how information is shared.
We deliver an award-winning comprehensive strategic public relations education that reflects the ever-changing communications landscape. Our students develop a usable portfolio and master the skills needed to become a leading PR professional.
Beginning in the Fall 2021 term, GSPM will provide a revamped learning experience that allows students to attend classes in-person, online, or both. The academic year will be divided into four 10-week quarterly terms: Fall, Spring 1, Spring 2, and Summer. Classes will begin earlier in the evening and meet for shorter periods to ensure maximum flexibility for students who are working professionals.
Program Objectives
Upon the completion of the Masters in SPR, students will have obtained an enhanced understanding and skills in:
1. Fundamentals of effective, strategic communications
2. Best practices for writing, media relations and strategic communications (planning and implementation)
3. Leadership in strategic public relations on a sound ethical and financial basis
4. Working with management and staff/vendors to develop and manage the implementation of effective communications strategies.
