Strategic Public Relations | Graduate School of Political Management

UNLOCK YOUR

pr POTENTIAL

Introduction to Public Relations

Take a look inside the new textbook from GSPM Strategic Public Relations director Larry Parnell and adjunct professor Janis Teruggi Page.

Keep Pace with an Advancing Industry

Rafferty MasterClass — Ketchum President and CEO Barri Rafferty holds a GSPM MasterClass

Today’s leading PR practitioners employ more than traditional methods in the new media world. Online communication, viral marketing, and wireless technology have forever changed how information is shared.

We deliver an award-winning comprehensive strategic public relations education that reflects the ever-changing communications landscape. Our students develop a usable portfolio and master the skills needed to become a leading PR professional.

Strategic Public Relations Course Listings

Program Objectives

Upon the completion of the Masters in SPR, students will have obtained an enhanced understanding and skills in:

1. Fundamentals of effective, strategic communications

2. Best practices for writing, media relations and strategic communications (planning and implementation)

3. Leadership in strategic public relations on a sound ethical and financial basis

4. Working with management and staff/vendors to develop and manage the implementation of effective communications strategies.

Degree Requirements

Classes Held in Arlington or Online

10 Courses

Convenient Class Schedule

Take Advantage of GW's Connections in the Nation's Capital

Our program provides you with an understanding of how politics and government impact business, technology, and communications, and it is focused on preparing students for a wide range of communications careers. Many of our students work at major PR firms or in communications roles with associations, non-profits, and corporations, and some work on Capitol Hill or in the executive branch.

Learn from Educators with Experience

Our students learn from experts in Fortune 500 companies, nonprofits, journalism, government relations, issues and crisis management, and global public relations. We provide a hands-on, practical education that teaches you how to get results.

"I was weighing the pros and cons of beginning grad school now or waiting until life went 'back to normal' after the pandemic. I decided to continue along my path of beginning grad school. GSPM has shown me through a number of webinars how beneficial the GSPM connections and education can benefit someone, whether online or in person."