Strategic Public Relations

Today’s leading PR practitioners must go beyond traditional public relations methods to accomplish their communications goals. Digital communication, viral marketing, and a 24-hour news cycle have forever changed how information is shared and public opinion is impacted.

We deliver an award-winning comprehensive strategic public relations education that reflects this ever-changing communications landscape. Our students develop a professional portfolio and master the skills they need to become a leading PR professional.

GSPM provides a flexible learning experience that allows students to attend classes on-campus, online, or in a hybrid format on a term-by-term basis (Ex. a student can take their classes on-campus in their first fall term, then switch to online for the spring term).

The academic year is divided into four 10-week quarterly terms: Fall, Spring 1, Spring 2, and Summer. Classes begin in the evening (at 6:10 pm ET) and meet for shorter periods to ensure maximum flexibility for students who are working professionals.  

Strategic Public Relations Course Listings

Program Objectives

Upon the completion of the Masters in SPR, students will have an enhanced understanding and skills in:

1. Fundamentals of effective, strategic communications;

2. Best practices for writing, media relations and strategic communications (planning and implementation);

3. Leadership on a sound ethical and financial basis; 

4. Working with management, staff and vendors to develop and implement effective communications strategies.

Degree Requirements