Strategic Public Relations





Keep Pace with an Advancing Industry

Rafferty MasterClass

Ketchum President and CEO Barri Rafferty holds a GSPM MasterClass

Today’s leading PR practitioners employ more than traditional methods in the new media world. Online communication, viral marketing, and wireless technology have forever changed how information is shared.

We deliver an award-winning comprehensive strategic public relations education that reflects the ever-changing communications landscape. Our students develop a usable portfolio and master the skills needed to become a leading PR professional.

Beginning in the Fall 2021 term, GSPM will provide a revamped learning experience that allows students to attend classes in-person, online, or both. The academic year will be divided into four 10-week quarterly terms: Fall, Spring 1, Spring 2, and Summer. Classes will begin earlier in the evening and meet for shorter periods to ensure maximum flexibility for students who are working professionals.  

Strategic Public Relations Course Listings

Program Objectives

Upon the completion of the Masters in SPR, students will have obtained an enhanced understanding and skills in:

1. Fundamentals of effective, strategic communications 

2. Best practices for writing, media relations and strategic communications (planning and implementation) 

3. Leadership in strategic public relations on a sound ethical and financial basis 

4. Working with management and staff/vendors to develop and manage the implementation of effective communications strategies.

Degree Requirements

Classes Held in Arlington or Online


10 Courses


Convenient Class Schedule


Take Advantage of GW's Connections in the Nation's Capital






Our program provides you with an understanding of how politics and government impact business, technology, and communications, and it is focused on preparing students for a wide range of communications careers. Many of our students work at major PR firms or in communications roles with associations, non-profits, and corporations, and some work on Capitol Hill or in the executive branch. 

Learn from Educators with Experience       

Our students learn from experts in Fortune 500 companies, nonprofits, journalism, government relations, issues and crisis management, and global public relations. We provide a hands-on, practical education that teaches you how to get results.

"I was weighing the pros and cons of beginning grad school now or waiting until life went 'back to normal' after the pandemic. I decided to continue along my path of beginning grad school. GSPM has shown me through a number of webinars how beneficial the GSPM connections and education can benefit someone, whether online or in person."

Brian Lyons

Strategic Public Relations, Class of 2022



Start your application today at our admissions portal


Financial Aid

Learn more about how to finance your GSPM education


Learn more about our online Strategic Public Relations degree