Introduction to Public Relations Sneak Preview
GSPM Strategic Public Relations program director Larry Parnell and adjunct professor Janis Teruggi Page open the doors to a new era in public relations. The second edition of their textbook, Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication, presents a fresh approach to a profession experiencing rapid change. Professors Parnell and Page offer a new batch of case studies, examples, and scenarios that shed new light on how public relations professionals are developing and adjusting to evolving technologies, strategies, and cultural attitudes. Check out the first two chapters of the new book by submitting the information form below.