Dr. Janis Teruggi Page

Janis Page
Adjunct Professor

Areas of Expertise

Visual rhetoric of political and organizational communication 

Strategic communication campaigns

Corporate social responsibility

Janis Teruggi Page, Ph.D. is an adjunct professor in the Strategic Public Relations online master’s program. Before joining academia in 2005, she directed strategic communications for U.S. business and consumer magazines. She continues to consult through MediaWerks PR based in Chicago. In Fall 2018, she held a Fulbright distinguished chair appointment at Masaryk University in the Czech Republic.

Dr. Page is the author of more than 50 book chapters, journal articles, and conference papers. Her doctoral dissertation, “Toward a theory of visual narrative” advanced analysis of multimodal visuals. She has produced award-winning research on political campaign visual messaging and issue advertising in social media. Her work has appeared in the Routledge Handbook of Strategic Communication and in edited volumes on PR ethics, visual persuasion, international public opinion, and postmodern culture. Together with SPR program director Professor Lawrence Parnell, she co-authored the textbook Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication (Sage, 2019). She is now co-authoring a book on the application of visual theory to strategic communication, contracted with Wiley-Blackwell.

She has taught more than 20 diverse public relations, strategic communications, and media studies courses as a full-time faculty member at various universities, including the University of Florida and American University in DC, and has led study abroad courses in Argentina, France, Greece, and Spain. Dr. Page is an active member of the Association for Education in Journalism and Mass Communication (AEJMC) and the International Communication Association (ICA).


B.A., English, University of California-Berkeley

M.A., Teaching, National College of Education

Ph.D. Journalism, University of  Missouri-Columbia


Taylor Guitars: Guardians of the forest. In B. Brunner and C. Hickerson (Eds.), Cases in Public Relations: Translating Ethics into Action. New York: Oxford University Press.


The U.S. Secretary of State’s Award for Corporate Excellence: An intersection of nation branding, public diplomacy and global corporate social responsibility. In J. Fullerton and A. Kendrick (Eds.), Shaping International Public Opinion. New York: Peter Lang.   


What does credibility look like? Tweets, walls, and websites in U.S. presidential candidates’ visual storytelling. Journal of Political Marketing. 10.1080/15377857.2016.1171819   


Visual persuasion ethics. In E. Thorson and M. Duffy (Eds.), Persuasion ethics today: Contemporary issues in advertising, marketing, and public relations. Armonk, NY: ME.Sharpe.


Does political humor matter? You betcha! Comedy TV’s performance of the 2008 vice presidential debate. The Journal of Popular Culture, 46(3), 545-565. 


Obama as anti-American: Visual folklore in right-wing forwarded emails and construction of conservative social identity. The Journal of American Folklore, 125(496), 177-203.


Classes Taught

Public Relations Principles and Practices

Sustainability Communications 

Public Relations and Public Affairs Capstone Research Project