William Madway, '13

Bill Madway, a 2013 graduate of GSPM’s Master’s in Strategic Public Relations program, is a marketing communications strategist, with a 30-year track record delivering exceptional results in corporate, entrepreneurial, nonprofit, political, and academic settings.

Since graduating from GSPM, Bill has been using the skills he acquired from the SPR Program to assist advocacy groups and other nonprofit organizations. He recently joined the Braver Angels organization, a national, cross-partisan, largely volunteer-led movement working to bridge the partisan divide, a cause he first became involved in through the GSPM Board of Advisors. Bill is the Blue Co-Chair of Braver Angels’ Pennsylvania chapter.

Prior to this, Bill worked on campaigns for civic engagement and voting rights, racial justice, climate change and sustainability, and gun violence prevention. He has also worked in political communications, assisting Democratic candidates and political action committees, and even running for local office.

Before embarking on his current pursuits, Bill taught marketing at Villanova University and The Wharton School. Prior to that, he worked in marketing research and consulting with American City Business Journals – a division of Advance Publications, The Gallup Organization, and his own firm, Madway Business Research, LLC.

Bill is involved in a number of professional organizations. He is active in the Public Relations Society of America, where he served as chair of the Association/Nonprofit Section. He is a member of the Board of Directors for Committee of Seventy, a leading good government and civic engagement organization in Pennsylvania. Bill is also a member of the GSPM Board of Advisors’ Strategic Public Relations Curriculum Committee, and a member of the Editorial Board of Social Marketing Quarterly, a scholarly journal.

In addition to his master’s degree from GSPM, Bill has an MBA from The Wharton School, with a concentration in marketing and entrepreneurship. He is a resident of suburban Philadelphia, and is married with two daughters and three golden retriever rescues.