William Madway, '13
Press Secretary, Green in '18 PennFuture
William (Bill) Madway is a marketing communications consultant, with a 25-year track record delivering exceptional results in corporate, entrepreneurial, academic, and political settings. He currently focuses on using his skills to advance social causes, progressive issues, and socially responsible brands – a career arc he attributes to his experience at the Graduate School of Political Management. His projects include handling communications for the Democratic Committee of Lower Merion and Narberth, which serves close to 30,000 registered Democrats in suburban Philadelphia, and for Democratic Jewish Outreach Pennsylvania, a federal political action committee.
Before embarking on his current pursuits, Madway taught marketing at Villanova University for seven years, followed by three years at The Wharton School. Prior to that, he worked in marketing research and consulting with American City Business Journals, a division of Advance Publications; The Gallup Organization; and his own firm, Madway Business Research, LLC.
Madway is involved in a number of professional organizations. He is on the executive committee of the Association/Nonprofit Section of the Public Relations Society of America. He is also a member of the Editorial Board of Social Marketing Quarterly. He remains active in the field of marketing education field as well, serving as director of the annual Marketing Management Association – AxcessCapon Teaching Innovation Competition.
Bill received a BS and an MBA from The Wharton School, and an MPS in Strategic Public Relations from the Graduate School of Political Management.