Strategic Public Relations

We are thrilled to announce that our MPS Strategic Public Relations program has been revamped and renamed to the MPS Public Relations and Communications program.

This updated program is designed to help you plan, implement, and evaluate effective strategic communications initiatives. You will gain new skills in writing, digital communications, financial literacy, media relations, crisis and reputation management, and organizational communications. Additionally, our program prepares you to become a leader in training communicators across government, non-profit, and corporate settings.

For more information and to get started applying to the new program, please email us at [email protected].

Visit the Public Relations and Communications website

UNLOCK YOUR
pr POTENTIAL

Keep Pace with a Dynamic Industry

Today’s leading PR practitioners must go beyond traditional public relations methods to accomplish their communications goals. Digital communication, viral marketing, and a 24-hour news cycle have forever changed how information is shared and public opinion is impacted.

We deliver an award-winning comprehensive strategic public relations education that reflects this ever-changing communications landscape. Our students develop a professional portfolio and master the skills they need to become a leading PR professional.

GSPM provides a flexible learning experience that allows students to attend classes on-campus, online, or in a hybrid format on a term-by-term basis (Ex. a student can take their classes on-campus in their first fall term, then switch to online for the spring term).

The academic year is divided into four 10-week quarterly terms: Fall, Spring 1, Spring 2, and Summer. Classes begin in the evening (at 6:10 pm ET) and meet for shorter periods to ensure maximum flexibility for students who are working professionals.

Strategic Public Relations Course Listings

Program Objectives

Upon the completion of the Masters in SPR, students will have an enhanced understanding and skills in:

1. Fundamentals of effective, strategic communications;

2. Best practices for writing, media relations and strategic communications (planning and implementation);

3. Leadership on a sound ethical and financial basis;

4. Working with management, staff and vendors to develop and implement effective communications strategies.

Degree Requirements

Take Advantage of GW's Connections in the Nation's Capital

Our program provides you with an understanding of how politics and government impact business, technology, and communications, and it is focused on preparing students for a wide range of communications careers. Many of our students work at major PR firms or in communications roles with associations, non-profits, and corporations, and some work on Capitol Hill or in the executive branch.

Learn from Educators with Experience

Students learn from experts with experience at Fortune 500 companies, nonprofits, journalism, and government. They bring deep credentials in issues and crisis management, media relations, and global public relations. The result is a hands-on, practical education that teaches you how to get results on target and on a budget.

*Classes held on Monday, Tuesday, Wednesday, and Thursday evenings, 6:10 - 8:00 pm ET.

"I was weighing the pros and cons of beginning grad school now or waiting until life went 'back to normal' after the pandemic. I decided to continue along my path of beginning grad school. GSPM has shown me through a number of webinars how beneficial the GSPM connections and education can benefit someone, whether online or in person."

Brian Lyons

Strategic Public Relations, Class of 2022

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