The Society was founded in 2010 thanks to a generous donation from Mark J. Penn, former pollster to President Bill Clinton. The Society works to locate and obtain records of the polling and related analysis done for the Oval Office. With the help of the libraries at GW, it preserves questionnaires, letters, and memorabilia in order to establish an academic resource for the study of presidential decision-making.
The Society aims to delineate the often-elusive role of the presidential pollster. By studying the records obtained, conducting independent research, and working with contemporary historians, it weaves a narrative of the position going back to the FDR administration.