Bianca Prade

Adjunct Professor

Employer: SKDKnickerbocker

Title: Senior Vice President

Social Media Handles: (LinkedIn), @biancaprade (Twitter)

Bianca is a Senior Vice President in SKDKnickerbocker’s public affairs and strategic communications practice. Her work has led to several awards, including PR Newswire's 2013 Earnies Awards and PR News' Social Media Icon Awards for 2013. Her body of work has also won Pollie Awards from the American Association of Political Consultants in 2011 for best use of social media and Twitter for the “Clean Coal Technology. It Works.” campaign and in 2012 and 2013 for digital advocacy efforts on federal legislation and regulation. In 2011, she was named to PR Week’s “40 Under 40: Ones to Watch” list.

She has been working in corporate and online communications for 20 years, most recently as Vice President of Digital Strategy for the American Coalition for Clean Coal Electricity. Bianca has also held top-level digital strategy positions at competitive companies and digital firms. As senior programming manager at America Online, she managed, developed and launched AOL’s BlackVoices, a community news site for African-Americans. At NavigationArts, a digital media agency, she created content strategies and managed projects for clients such as Marriott, NASDAQ, Sallie Mae and the State Department. She also spent two years as the vice president of Web strategy and operations for the Newspaper Association of America, where she redefined and integrated the organization’s Web and online product vision.

As a member of the adjunct faculty at American University's School of Communication and The George Washington University's College of Professional Studies, Bianca teaches graduate classes on strategic communications, media relations and social media.

She graduated with a B.A. in English from the University of Maryland at College Park and an M.A. in interactive communications from American University. She has also completed the Leadership for Extraordinary Performance Program and the University of Virginia’s Darden School of Business.


M.A., American University

B.A., The University of Maryland at College Park

Classes Taught

Media Relations in the New Media World