- Adjunct Professor
Employer: DeepWater Consulting
Social Media Handles: @mdybwad (Twitter)
Proven industry leader and digital professional with entrepreneurial experience building the entire digital ecosystem from graphics and code to direct response and advertising. Over 15 years of digital creative, development, marketing, campaign, advocacy and advertising experience. Planned and executed digital public affairs and advocacy programs for countless associations, corporations and campaigns, including search engine optimization, search engine marketing, marketing automation for email marketing, landing page creation and direct response cycle tracking, creative design, media planning, online advertising, data analytics, and campaign optimization.
Proven business leader who has started and built companies with little or no investment. Trained sales professional with extensive experience in the boardroom and a deep Rolodex in public affairs and politics.
Passionate about building and selling at the convergence of paid media and digital for publishers, brands, and associations.
Digital Content Creation