- Adjunct Professor
- [email protected]
Adam Schaeffer is the founder of Evolving Strategies. As a behavioral scientist, he likes to solve human problems – whether it’s getting more people to support a policy or candidate, buy a particular energy drink, or assign negligence in a lawsuit.
He’s spent the last twelve years designing, executing, and analyzing research to maximize the impact of messaging and optimize tactics for a wide range of clients (with a particular focus on the use of randomized-controlled trials and predictive analytics).
Adam has a wide range of interests and experience — he’s intensively studied evolutionary psychology, behavioral economics, marketing, policy, and political behavior. He received his PhD from the University of Virginia in political behavior. His dissertation assessed how different combinations of school choice policies and messages can expand and mobilize elite and mass support. He received his M.A. in Social Science from the University of Chicago, where his thesis integrated aspects of evolutionary theory and psychology with political theory and strategy. His academic research and teaching centered around social psychology and human behavior, and this emphasis continues to animate his applied research.
Ph.D., University of Virginia
M.A., University of Chicago
B.A., Colgate University
Stereotypes and Political Strategy